It’s Now or Never

Released July 5, 1960. Composer: Eduardo di Capua
The song is one of the best-selling singles by Presley (20 million copies), and one of the best-selling physical singles of all time. It was recorded by Bill Porter at RCA Studio B in Nashville. In 1960, “It’s Now or Never” was a number-one record in the U.S. for Elvis Presley, spending five weeks at number one and the UK, where it spent eight weeks at the top in 1960 and an additional week at number one in 2005 as a re-issue, and numerous other countries, selling in excess of 20 million physical copies worldwide, Elvis Presley’s biggest international single ever. Its British release was delayed for some time because of rights issues, allowing the song to build up massive advance orders and to enter the UK Singles Chart at number one, a very rare occurrence at the time. “It’s Now or Never” peaked at number seven on the R&B charts.

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